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How to compete online as a small business

At Virtual Visibility Media, we’ve always wanted to give a competitive advantage to small businesses online. Investing in improving and promoting your website can be intimidating, but we’re here to relieve you of some of your worries. For one, you’re not competing against Fortune 500 companies, but rather other small businesses. This means we can help you reach your target audience at a budget that makes sense. Second, having a successful online project doesn’t have to break your budget.  And finally, online marketing and SEO services can give a great return on investment. In other words – online lead generation for a small business is possible.

Online lead generation for a small business

We can help you and your small business succeed online. With our expertise, we can do two different things for you. We can give you the direction you need to take strategic steps towards competing for valuable keywords. This is critical for you to gain traffic without having to continuously throw money at ads. Better yet, we can implement these online strategies for you to kick-start the lead generation for your small business.

Remember, we offer a free tool on our site that gives you a sample result of how your site’s health is doing. You can see it just below here. Simply add your website and email address and our tool will send the results to the email you submitted.

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How online marketing can work for your small, local business

Search Engine Optimization (SEO)  is just as much about competing for the right keywords as it is about cementing your own brand online. A good website with a solid foundation can achieve a lot for you through content creation and on-site SEO.

Still, a more sustainable and encompassing approach to truly cementing your brand and generate leads involves more. The only way to achieve this is by actively pursuing multiple avenues at the same time. To give you a quick overview, we recommend that you focus on these things simultaneously:

  • Technical SEO
  • Keyword-research for on-site SEO
  • Content marketing
  • Social Media (Cross-platform branding)
  • Brand-focused media

By pursuing these five things you’ll be improving your overall online presence. Not to mention it’ll give your small business lead generation a competitive edge. The good news here is that these activities are scalable – you don’t have to fix all of it immediately. You can start small and build an overhaul over time. That’s just a matter of project management. If you need any assistance, we offer full SEO projects as well as more task-oriented SEO services. Our goal is to help improve lead generation for small businesses like yours.

A solid foundation is vital to lead generation for a small business

Even though these elements ought to be pursued, it all needs to be built on a foundation of a crawlable, well-optimized website. Ideally, this includes content that’s created based on solid keyword research, allowing for targeted content that converts to sales. This content is then marketed on multiple platforms while informing an overall branding strategy.

The icing on the cake here is thoroughly brand-focused content. Whether it’s written, or visual and audio media, covering images, video, and/or podcasts. The most important thing is to focus on quality.

When it comes to lead generation for a small business, it’s better to do a little right than a lot wrong.

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Small business SEO services

Obviously, as a small business, you won’t be able to pull off the same budgeting ballpark that bigger companies can for their SEO campaign. However, we know it’s possible for small companies to achieve great results without breaking the bank.

It’s all about having a good project structure that’s built on a singular goal – helping your site provide better results for your business.

This is why we always recommend an SEO site audit and extensive keyword research as the foundation of any SEO campaign. It will help uncover any issues, and how to fix them, in your small business lead generation efforts.

Keyword research as the foundation of your on-site content

Keyword research allows you to see where value can be gained for you, your site, and your business. However, it can be difficult to conduct if you’re unfamiliar with the process or if you lack keyword tools. This is one of the reasons we always offer keyword research for our clients.

The keyword research process also gives you an opportunity to clearly provide feedback to us to make sure you get what you want. This exercise will align the project to meet your expectations and target the right topics for the campaign as a whole.

How keywords and content can improve your site’s performance

Keyword research can mean the difference between creating content you hope your audience is looking for, and what they are actually actively searching for online. As an e-commerce site owner, you want to make sure that any content created for your site actually serves a purpose.

Good content can serve multiple purposes. It depends on your lists of keywords and how you wish to approach the creation of your brand. Yet, content marketing is among the best tactics to improve the lead generation for small businesses.

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You can focus on top of the funnel content, middle of the funnel content, or bottom of the funnel content. These stages are part of what’s known as the content marketing funnel (or sales funnel). The main point is distinguishing between what type of content you wish to create, when it should be done, and where it should be displayed on your site.

This allows you to create content with a greater sense of purpose, which in turn can improve your content’s overall quality. Ultimately, this will greatly improve your small business lead generation.

How to improve your search results and build an audience

There’s plenty that goes into building your audience and improving your position in search engine results. However, if you focus on your digital marketing efforts you should be able to achieve two things.

  1. You should be able to directly reach out to your target audience and attract them to your site.
  2. You’ll also see that your overall search engine optimization is driving traffic from Google on its own.

As long as you have a keyword strategy in place, you’ll be able to manage and improve your site’s performance and onsite SEO. Allowing you to create content that’s designed to improve lead generation for small businesses, or drastically increase site visitors.

This usually consists of creating content on your site that targets long tail keywords, as well as more technical elements such as an XML sitemap you can submit to Google Search Console and other SEO tools. You can achieve great levels of organic traffic with the correct search terms and content marketing strategy.

Side note: organic traffic refers to traffic you achieve without ads on search engines such as Google, Yahoo, etc.

How Social Media can help the lead generation for a small business

Do not underestimate what social media can do for you. You’d be surprised at the sheer scope of impressions you can achieve from it. However, what are impressions worth to you?

Impressions in the form of shares, likes, and retweets, are all quite theoretical. But do they drive sales? Can social media improve the lead generation of a small business?

The question is what social media post views are actually worth to your business.

This brings us to the world of algorithms. The technical term for social media post views are “impressions,” (it’s also the term for search engine result page views). They are part of what influences an algorithm to value your social media profile above another. In other words, if you manage to attract more impressions and engagements than another account, you become prioritized above that account.

Being prioritized above other accounts means that you can reach a wider audience. In turn, this will inevitably result in more people reaching your site. The more people see your social media posts, the more people are likely to visit your site. In short, social media engagement can help bring new potential customers to your site in a very effective way when done right.

Request a free, no-obligation SEO quote

Are you curious whether your site can benefit from expert SEO strategies and deliveries? Get a free quote today! There’s only one thing you need to do – simply give us a little information to work from and we’ll get in touch with a quote. We’re more than happy to give you a quick evaluation of your site, your competitors, and what’s necessary to gain ground on your competition.

All you need to do is use our contact form. Let us know what you wish to achieve, what your URL is, and who your immediate competitors are. Then we’ll be back to you within 24 hours with an estimate. We look forward to improving the lead generation for your small business.