Basic SEO

How to outsource content with an ROI

Finding a way to stay on top of your B2B on-site page and blog post creation isn’t the easiest. What makes it worse is that quite a few business owners think it would be unnecessarily expensive to outsource content creation. After all, what do you actually get back from outsourcing blog content? Where’s the ROI?

At Virtual Visibility Media, we specialize in SEO for small to medium businesses. We’re dedicated to finding a way to create custom SEO services that can achieve great results at a reasonable cost for local and SMBs. This is why we want to tell you one thing in particular:

Outsourcing content creation can be done at a reasonable price with a return on investment (ROI).

How much does it cost to outsource content creation?

Obviously the cost of creating content varies a great deal depending on who you hire to get the job done. The thing here is to find the balance between top quality content and cost. This assessment is especially important for a SMB, which need carefully weighted balance sheets.

You might wonder why we’re emphasizing that you should seek out top of the line web content creators. That’s because it’s your best shot at benefiting from outsourcing your content and getting a return on investment.

Can you get an ROI when outsourcing B2B content

The big question for many entrepreneurs and small business owners is whether an investment actually pays dividends. It’s no different when it comes to SEO and content marketing. In order to look at this, we’re going to make some basic assumptions.

  • Assumption number 1: You’re already paying for your hosting, servers, and website platform.
  • Assumption number 2: You already have a blog, update, news, or frequently asked questions (FAQ) page.

If the above is true, then outsourcing the creation of content won’t cost anything in terms of publishing. In fact, high quality white label content will make better use of the money you’re already spending on your website. The only additional cost that comes with outsourcing content is the price you agree on with the contractor.

For example, a top quality article might be between 1000 to 1500 words. It should have pristine grammar, a fantastic hook, clear CTA, and be generally engaging. A piece like that is likely to cost somewhere in the region of $200-$300 (depending on the contractor). However, with all those elements in place for a B2B site, and assuming it earns 2 or 3 leads – we’re suddenly talking money. Let’s run an example and calculate ROI.

If the cost of outsourcing the content is $250, and gets two leads during its lifetime worth a total of $1000, then your ROI is 300%.

  • $1000-$250 = $750
  • $750/$250 = 3
  • 3 x 100% = 300%

That’s a pretty healthy ROI seeing as the article will be yours to keep, republish, distribute on social media, and otherwise do with as you wish in perpetuity.

Why cost matters when deciding on outsource writing services

As you might have noticed we’ve consistently mentioned quality content, and we realize it can seem expensive. This may be frustrating, yet outsourcing content remains very much a “you get what you pay for” kind of deal.


No doubt many have checked sites like Fiverr and UpWork to see what freelancers can provide. You’ll be able to find freelance writers who can write up a 500 to 800 word article over a few days at prices down to $20/$30 a pop. You could see this as saving quite a lot of money on content for your site.

However, will the content actually serve a purpose? Will it provide you the SEO insights to help you grow and rank for certain keywords? Will it be convincing and well written enough to actually convert visitors to leads? If the answer is an honest yes – then that’s brilliant! You’ve probably hit a gold mine, and you should continue mining that vein for as long as possible.

Unfortunately, more likely than not the content won’t be of the quality needed for you to get the ROI you want.

Online content is more important than ever to influence the decision stage of the buyer’s journey

Investing in online visibility and SEO is becoming ever more important in this day and age. Millennials make 54% of their purchases online, and pre-purchase research is a major player in the different stages of the buyers journey for this demographic.

In fact, 83% say online content is a very useful part of their decision making process. What’s easy to forget is that millennials are now between 23 and 38 years old. It’s a demographic that has a great deal more spending power than the buyer persona we might initially assume. This means that underestimating the importance of an online presence is becoming a less viable option by the minute.

After all, Generation Z is just around the corner and if millennials are familiar with the internet – then Gen Z are internet savants. In other words, now is the time to start making wise investments into your site’s SEO and online visibility.

The sooner you can positively affect the awareness and consideration stages in the purchasing decision process of millennials, the better. You can check our SEO reports to get a better view of how your site’s doing. Or you can engage our SEO consulting services, which have a dedicated small business discount program.

Let us be a valuable member of your B2B site’s team

At Virtual Visibility Media, our mission is to help make SEO services much more accessible to small and local businesses. To that end, we want to make sure you get the best value for money on the SEO services you get from us. Our SEO team always conducts keyword research before writing the white label content for our clients. This can help your keyword rankings in the long run, and help boost your online visibility and conversion.

We always strive to make the best content possible for all our clients, regardless of whether you order 1 or 50 articles at a time. You can use our content cost calculator today to get a free and simple quote. Alternatively, you can always reach us here or through our contact form below.

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