Basic SEO

The security of your e-commerce site and relation to SEO

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There is no denying that maintaining the safety of your e-commerce site is critical. It extends beyond solely ensuring good transaction security, while this is, of course, vital for any online business. There are many negative consequences of failing to have proper security measures in place for your online business.

Additionally, if your e-commerce site is not safe you’ll find it difficult to attract new customers. Not to mention that those that do find your site may not like what they see, and will take their business elsewhere.

Why the security of your e-commerce site is critical

We cannot stress the importance of data protection enough for any online merchant. Which is why we’d like to outline some basic, yet important, ways that you can improve the security of your e-commerce site. Enhancing the safety of your site can be a daunting task, so it’s important to go in with a clear understanding of how exactly your site can benefit from improved security measures.

As an online retailer, or e-commerce service provider, you need to take the right steps to ensure a safe online shopping experience. You should do whatever you can to make sure credit card numbers and other sensitive information and data is protected. You can read more about data protection in this article from Visa, as well as this article from BigCommerce, an e-commerce solution provider.

Gain trust

Trust is an absolute necessity for all websites, and especially so for e-commerce sites. Without gaining the trust of your visitors and potential customers, you will find it extraordinarily difficult to manage a successful online business.

Implementing necessary security measures is one of the most crucial ways you can improve your website. This is true both in terms of user experience and in terms of search engine optimization (SEO). This will also allow the people who visit your site peace of mind and enough confidence to buy what you have to offer.

Avoid possible losses

If you don’t have the proper measures in place for the security of your e-commerce site you may end up inadvertently allowing hackers access to your website. This could potentially lead to massive financial losses, which is not a situation anyone wants to find themselves in. Yet another reason why you need to think about improving the overall safety of your e-commerce store.

Hackers are strategic

Unless you are a major player, more likely than not, hackers are not going to go out of their way to hack your e-commerce website. Unless you are a high profile target, odds are they will predominantly use convenient methods in order to manipulate websites and gain access to their content and sensitive data.

Therefore, you need to implement at least basic security measures in order to make sure that no one can easily gain access to the content and data that you have on the site. Then you will be able to avoid many types of basic hacking attempts.

The relationship of security and SEO

There is a strong correlation between website security and search engine rankings. For example, basic https is both a factor in ranking and a safety measure. As we mentioned in our earlier article, Google is warning visitors if your site doesn’t have the basic https:// encryption. To minimize your sites vulnerabilities you really ought to implement https as soon as possible. There are plenty of service providers out there that offer SSL certification, and you likely can get it from your hosting provider.

top 5 SEO tips and errors secure website https

In addition to providing visitors with safety, you also encourage trust. This is just another of the multitude of reasons why you should take the appropriate steps to tighten your data protection. Otherwise, you run the risk of negative effects for your e-commerce store in the long run.  

In order to understand the relationship between security and SEO, you need to have a basic understanding of search engine functionality. Search engines are always looking to deliver the best possible experience to their users. As a result, search engines analyze many different aspects of your website while indexing it. Your site will then be ranked on search engine result pages based on the results of this analysis and its relation to other sites and pages. The level of safety on a given site is a considerable factor that search engines take into account. As mentioned, HTTPS is the bare minimum your site should have. Additionally, there is something called mixed content. Mixed content is if your site, that is HTTPS, has code that goes to HTTP sites. This is a potential weak link in the chain that hackers can take advantage of – leaving your site exposed.

Search engines are actively working against their users becoming victims of security issues. They always want to provide their users with the best possible service. It’s therefore extremely important to ensure that your site is safe to visit. By employing good data protection practice for your e-commerce site you will improve the chances of a higher ranking, which in turn will result in higher traffic. This means that you really ought to focus on improving the security of your e-commerce website sooner rather than later.

How to improve the security of your WordPress online store

WordPress is a popular choice for many online merchants, mainly for its convenience. It’s extremely easy to use and to create your own site, and you don’t need coding expertise to use the platform. You’ll be able to get your own site developed and set up with just a few basic web development skills.

People who use WordPress as their e-commerce platform will also find it easy to improve their security. As it is an open source solution, you have the weight of the entire WordPress community all working together to minimize risk and vulnerabilities.

There is also a large number of plugins available for improving site security. While there is a plethora of plugins that can help your WordPress sites data protection. We’ll focus on Security Ninja in our example, as it offers some great features. We’ll talk you through how it works and how it can help the security of your e-commerce store.

Why Security Ninja is a Great Data Protection Solution for WordPress

Security Ninja beefs up the data protection of your e-commerce site against hackers. One of the great things about this plugin is that it eliminates the hassle of seeking out a security expert for outside assistance. Instead you’ll be provided with a way to keep an eye on your site’s status on your own.  Security Ninja has the ability to perform more than 50 different safety tests on your WordPress site with just the click of a button.

Much like WordPress itself, the great thing about this plugin is that you don’t have to be an expert to make sure it’s up and running properly. Additionally, there’s the comfort of knowing that you have more control over the safety of your e-commerce site. The benefits that this free plugin can deliver in the long run are great, and all you have to do is add the plugin to your site.

There’s also a Security Ninja PRO version, which offers a bit more than the free version. It includes a Cloud Firewall, Malware scanner, Events Logger, Database Optimizer and it will be also able to fix many potential problems automatically. Whichever version you decide to go with, this plugin is a great example of a small step you can take to add to the overall security and success of your business.

How Sucuri can Greatly aid the Safety of Your E-Commerce Site

Sucuri is a great option when you want to improve the security of your e-commerce site, regardless of whether you use WordPress or not. Their service is a great way to ensure your site is up to the task, as it can provide you with a stress-free way to monitor your site’s safety.

Sucuri offers three subscription packages which vary in price, which is a great way to make sure that your data protection service fits into your budget. Each package will provide you with an excellent level of security, with additional features like 24 hr assistance. This means that you will get a package that best fit your business’ needs.

security of your e-commerce site Sucuri Image
Screenshot from https://sucuri.net/

Sucuri will regularly scan your site for any malware or other security risks. They will respond to any threats within a given window of time, depending on which packet you’ve chosen. The included malware cleanup and hack removal services are also unlimited. This means that there’s no additional costs if you should run into any repeated problems or persistent hackers. Another great thing about this service is that it’s easy to use. There are options for customization, so that you can be a little more hands on if you so choose. If you like, you can let Sucuri’s team of professionals take care of your data protection while you get back to doing what you do best!

Don’t Neglect the Safety of Your E-Commerce Site

While we are not online security experts, we hope our basic tips can help you along the way to ensure your sensitive information and site is safe. We encourage you too continue researching how you can implement best practice data protection. There are many different plugins and security providers out there than help keep your site secure.

If you should need any help with the SEO of your site, you can always check out our services or contact us through the contact form below. Remember, we are running a discount initiative for artisans and small businesses! It might provide you some great savings for your online activities.

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